Bluesky is a decentralized social media platform created by former Twitter CEO Jack Dorsey, with Jay Graber as the CEO. It is an alternative to Twitter that is very new and currently invite-only. The platform aims to create a federated universe of individual servers that users can traverse.
1
Bluesky is a barebones "microblogging" app that is similar to the early days of Twitter. Users have 300 characters per post and can post non-moving images. There is a following feed filled with chronological posts from the users you follow, and a "What's Hot" feed that shows posts on the platform that receive a lot of "reposts" and "likes," regardless of whether you are following the user or not. Users cannot DM anyone, there is no video functionality, and users cannot upload a GIF
2
Bluesky is currently invite-only. The user base is almost entirely techies, with developers talking earnestly about their profession and Annoying Web3 guys proselytizing about blockchain. It is still unclear if Bluesky will take the place of Twitter, but it has potential.
3
Recently, Bluesky has gained popularity as a result of a number of invite codes landing into the hands of funny Twitter shitposters. Many users are looking for a platform free of Elon Musk's way of running a social media site.
4
Bluesky could still screw it all up. The platform's currently invite-only status could be a boon or kill it off. Bring in new people too fast, and you may bring in too many undesirables that ruined Twitter too quickly. Bring in new people too slow, and good users will lose interest because it took too long to get that invite. Additionally, the decentralized nature of the platform may be confusing for most normal people.
5
It would be very funny if Bluesky takes a bite out of Twitter's market share, considering Twitter gave Bluesky a good chunk of its initial funding. Before Musk took over, Twitter and Bluesky had a partnership, and when Musk came on the scene after spending $44 billion to acquire Twitter, that partnership ended. But before that, Bluesky received $13 million from its now-rival to create what it has so far.
6